Sunday 28 March 2010

Press Release

Fashion Junkie Film Screening

N.Y. productions brings to you a entertaining yet inspiring comedy “Fashion Junkie”. Exploring the effects of being addicted to fashion, this film illustrates the highs and lows of what the fashion drug can do to any fashionista. Located in North London, you’ll witness the strange and outright bizarre happenings within the mortal world.

Inspired by British designer, and Brighton university graduate Fred Butler, you are in store for, vibrant yet risky wardrobe theatrics.

Come and join us at the invite only screening event:

Fort Pitt Hill,

Rochester,

Kent,

ME1 1HH

For more Info Contact us on: 07537 800 830

nmccleary@uca.ac.uk

yowusututu@uca.ac.uk

Project Overview

Project Overview
We ended up with this outcome because the first two original plans did not work out. The original initial idea was to take a sci-fi scene from a movie that already exists (we were yet to choose, as we were still at the beginning of the second week into the project). By using a green screen we were going to shoot our model in front of the green screen, then import her into the movie clip of our choice. However on presenting our ideas to our tutors we were slightly disappointed that this was not going to be possible to achieve as we were unaware how to use a green screen without the aid of a technician who would not be available for us to use. As well as the fact that the green screen that was available for us to use in Maidstone Campus is far too small for the type of production that we were hoping to capture. Olle also informed us that the lighting is too dark, so we took from this that the clothing we wanted our actress to wear would not be represented to the fullest, so it was onto plan b.
The more we researched into the concept of our film we knew we wanted a futuristic genre, and we knew that in order to save on time and costs and exertion of sourcing garments for the main character as well as extras, we decided on having one lead actor.
This led us to our second idea which was to be based on the concept of fashion junkie. Our model was to be seen taking a dose of a dress, to then which the side effects are a hallucination scene. (Having investigated the effects of a high class drug that is taken by snorting through the nose, I found out that hallucinations of events out of the ordinary can be a part of the high). The hallucination scene was our actress inside the ‘Runway Showroom’, where she would be surrounded by mannequins and the confusion being that they were not real people, although she thinks they’re closing in on her like a real person would have the ability to do. She’d also be quick changing in Fred Butler inspired garments/accessories. Only to wake up in a fright in the last scene, realising that it was all a terrible dream. During the editing process we were considering reversing the order so that the audience would see actress gasp for breath on waking up from the dream, and as the movie crept on all would be revealed by the end.
I learnt that talking to people like Kim Howells who are active roles within the industry as well as her experience at university, we took her styling advice into account, she let us know that we had a choice of two fashion junkie looks. One was a cheap girl who is dressed in high street clothing and low budget make-up, and the other was an expensive, high-end girl who wore smudged make-up with pride, sort of “like the Kate Moss type”.
So finally we used the mannequin warehouse in North London when the Runway Showroom boutique fell through, as the manager had decided at short notice that we were unable to film on our chosen date. We were lucky enough to find a new location in North London that enabled us to stick to the original concept. The film was still based around a fashion junkie who was high on fashion.
I’ve learnt that I need to organise my workload evenly (put time management into practice) as we did shoot quite late into the project. Although I am happy that we did a couple of test shoots early into the project which gave me the skills of operating a HD video camera, as well as seeing how different angled shots can create different moods, whether it be dramatic, or mysterious and even soft.
I’ve enjoyed this project only because it was a challenge, it helped me prove to myself that I’m able to make a short film, which is something I didn’t think I was capable of doing. `for the most part I enjoyed styling for the film, I least enjoyed editing as it can be a long and frustrating process.

Film: Fashion junkie finale

Thursday 25 March 2010

Planning The Event

Each film will be screened in a venue chosen by Logistics team, on the 22nd April 2010. We are divided into groups that will each have a responsibility of promoting as well as organising the screening event. I am in the marketing group that is in charge of the budget for this event. We will delegate each group, including: PR, Logistics, Hospitality and Event management, a portion of the £500 budgeting fee, to help bring this event into plan.

Friday 19 March 2010

Filming Day



Today was the big day!!!I hopped onto the underground and met up with Yas this morning, to meet on our location in North London. We (as well as model) made our way to Selby's department store, where we had assistance from a staff member at Fashion Fair make-up counter. She helped us choose the right look which all-in-all, Yasmin created herself. We chose Fashion Fair because they specialise in black skin tones, as our actress is black. Hair ideas were kept simplistic, a wig was used, we back-combed it into a simple style off the face, as we didnt want to detract from the clothing.
When make-up was complete we headed to first location, the manequin warehouse, where our actress acted out the scene where she herself is a manequin but is the only one who comes to life.

key looks:
- the first look was inspired by the ever so daring Lady Gaga, taken from her current music vid, 'Telephone', where she is bound in yellow fragile tape. Loves it by the way.
- the second look was created by the 'wananbe' Fred Butler accesory designs that I tried my hand at making, Yasmin did a great job styling this look, we went all out and didn't hold back, it was a lot of fun I always enjoy styling.
The last scene was shot at Yas' BF's house, this is the scene where the blinding light beams out the box...I shall not reveal too much, you have to stay posted for the uploaded final cut! Lets just say a whole day shooting and commuting had me tired but at the end of it...pleased.

Tuesday 16 March 2010

Good news is beared

Yas' friend has agreed to be our fashion Junkie, upon the last minute.com of finding a girl at short notice when kelly let us down, I'm over the moon at this point, let's get on with the filming.

Yay! finally a location we can bank on

They always say... 'no need to stray too far away from home', in Yas' case that is. LOL. She reised that her BF lives near a manequin warehouse, she's managed to seel the deal as they've agreed for us to film at any time. Yay! good news is on the up.